# Nonprofit website project rescue and enrollment marketing campaign for charter school

Project rescue and mobile-first redesign helping ASPIRA of PA's charter school boost enrollment, improve engagement, and grow organic traffic to meet critical funding goals.

## Project snapshot

- **Client:** ASPIRA of PA - ASPIRA Bilingual Cyber Charter School (ABCCS)
- **Year:** 2017

### Services

- [Web Design & Development](/content/our-work#service=Web+Design+%26+Development/index.html)
- [UX Design](/content/our-work#service=UX+Design/index.html)
- [Search Engine Optimization](/content/our-work#service=Search+Engine+Optimization/index.html)
- [Enrollment Marketing](/content/our-work#service=Enrollment+Marketing/index.html)
- [Cybersecurity](/content/our-work#service=Cybersecurity/index.html)

## The Background

ASPIRA of PA's ASPIRA Bilingual Cyber Charter School (ABCCS) is Pennsylvania's first bilingual charter school, taking a bilingual approach to education for students in grades K-12. The school promotes heightened language skills and cultural awareness for a diverse student body, serving 4,000+ underserved students through special programming and deep community connections.

## The Problem

ASPIRA of PA faced a critical crisis when their website completely shut down just as they needed to significantly boost enrollment to meet a grant quota. The timing couldn't have been worse—with limited budget, most local agencies declined to work with them at an affordable rate.

The school faced:

- **Website downtime** eliminating their digital presence
- **Urgent enrollment needs** to meet grant quotas
- **Limited budget** constraining options
- **Broken systems** including formatting issues, dead links, broken images, problematic plugins

## The Solution

Key Medium stepped in with a grant to provide ASPIRA PA with affordable, comprehensive services:

**Emergency Website Rescue:**

- Immediately restored website availability
- Fixed formatting, dead links, and broken images
- Identified and removed issue-causing plugins and misconfigurations
- Restored critical functionality for parents and students

**Security Hardening:**

- Implemented comprehensive security improvements
- Hardened WordPress configuration
- Protected against future vulnerabilities
- Restored parent and student trust in platform

**Website Improvements:**

- Restructured and modernized site for better usability
- Improved mobile experience for student and parent access
- Enhanced navigation and content organization
- Optimized for search engine visibility

**Enrollment Marketing Support:**

- Streamlined communication pathways with parents and students
- Improved website positioning for enrollment-related search terms
- Enhanced user experience supporting inquiry-to-enrollment conversion
- Content optimization for school programs and benefits

_2017-2018 Microsite that helped meet the enrollment quota_

## The Results

The project rescue and enrollment marketing support achieved transformational results:

**Engagement & Performance:**

- **Achieved enrollment grant quota** meeting critical funding requirement
- **-32% decrease in bounce rate** showing visitors finding relevant content and staying
- **+76.6% year-over-year increase in page views** demonstrating dramatically increased traffic
- **+75% year-over-year increase in organic traffic** showing improved search visibility

**Technical & Operational:**

- **Website restored to full functionality** eliminating downtime
- **Improved page load** increasing engagement and session time
- **Secure, stable platform** supporting ongoing operations

**Community Impact:**

- **Streamlined parent and student communication** improving school connectivity
- **Record website visits** with year-over-year growth
- **Supported 4,000+ underserved students** by enabling school operations through successful enrollment

The success of this project rescue demonstrated Key Medium's commitment to supporting mission-driven organizations and the dramatic impact a functional, optimized website can have on school enrollment and operations.

## Results

- **Grant quota achieved**

**Enrollment**

- **-32% Bounce rate decrease**

- **+76.6% Page views YoY increase**

- **+75% Organic traffic YoY increase**

- **Restored Site availability**

- **4,000+ underserved students**

**Student impact**