Nonprofit website project rescue and enrollment marketing campaign for charter school

Project rescue and mobile-first redesign helping ASPIRA of PA's charter school boost enrollment, improve engagement, and grow organic traffic to meet critical funding goals.

Project snapshot

• Client: ASPIRA of PA - ASPIRA Bilingual Cyber Charter School (ABCCS)
• Year: 2017

Services

• Web Design & Development
• UX Design
• Search Engine Optimization
• Enrollment Marketing
• Cybersecurity

The Background

ASPIRA of PA's ASPIRA Bilingual Cyber Charter School (ABCCS) is Pennsylvania's first bilingual charter school, taking a bilingual approach to education for students in grades K-12. The school promotes heightened language skills and cultural awareness for a diverse student body, serving 4,000+ underserved students through special programming and deep community connections.

The Problem

ASPIRA of PA faced a critical crisis when their website completely shut down just as they needed to significantly boost enrollment to meet a grant quota. The timing couldn't have been worse—with limited budget, most local agencies declined to work with them at an affordable rate.

The school faced:

• Website downtime eliminating their digital presence
• Urgent enrollment needs to meet grant quotas
• Limited budget constraining options
• Broken systems including formatting issues, dead links, broken images, problematic plugins

The Solution

Key Medium stepped in with a grant to provide ASPIRA PA with affordable, comprehensive services:

Emergency Website Rescue:

• Immediately restored website availability
• Fixed formatting, dead links, and broken images
• Identified and removed issue-causing plugins and misconfigurations
• Restored critical functionality for parents and students

Security Hardening:

• Implemented comprehensive security improvements
• Hardened WordPress configuration
• Protected against future vulnerabilities
• Restored parent and student trust in platform

Website Improvements:

• Restructured and modernized site for better usability
• Improved mobile experience for student and parent access
• Enhanced navigation and content organization
• Optimized for search engine visibility

Enrollment Marketing Support:

• Streamlined communication pathways with parents and students
• Improved website positioning for enrollment-related search terms
• Enhanced user experience supporting inquiry-to-enrollment conversion
• Content optimization for school programs and benefits

2017-2018 Microsite that helped meet the enrollment quota

The Results

The project rescue and enrollment marketing support achieved transformational results:

Engagement & Performance:

• Achieved enrollment grant quota meeting critical funding requirement
• -32% decrease in bounce rate showing visitors finding relevant content and staying
• +76.6% year-over-year increase in page views demonstrating dramatically increased traffic
• +75% year-over-year increase in organic traffic showing improved search visibility

Technical & Operational:

• Website restored to full functionality eliminating downtime
• Improved page load increasing engagement and session time
• Secure, stable platform supporting ongoing operations

Community Impact:

• Streamlined parent and student communication improving school connectivity
• Record website visits with year-over-year growth
• Supported 4,000+ underserved students by enabling school operations through successful enrollment

The success of this project rescue demonstrated Key Medium's commitment to supporting mission-driven organizations and the dramatic impact a functional, optimized website can have on school enrollment and operations.

Results

• Grant quota achieved

Enrollment

• -32% Bounce rate decrease

• +76.6% Page views YoY increase

• +75% Organic traffic YoY increase

• Restored Site availability

• 4,000+ underserved students

Student impact