Anti-Vaping Youth Awareness Campaign

UX-driven behavior-change campaign optimized for mobile-first reach and engagement with youth audiences.

Project snapshot

• Client: NJ Department of Health
• Year: 2020

Services

• Campaign Strategy & Messaging
• UX Design & Research
• Behavior Change Design
• Mobile-First Design
• Public Health Communication

The Background

Youth vaping has become a critical public health challenge requiring modern, authentic communication strategies. This campaign needed to reach teens and young adults on the devices they actually use—mobile phones—with messaging that resonates with their values, concerns, and social contexts.

The Problem

Traditional health communication rarely reaches youth effectively. The challenge was designing an experience that would be discovered, engaged with, and shared among peers—using authentic voice, relevant contexts, and proven behavior-change design patterns rather than "talking down" to the audience.

This mobile-first initiative focused on educating and engaging youth and parents with clear, actionable information about vaping risks.

The Solutions

We designed an intuitive content structure, concise messaging, and clear calls to action—optimized for mobile consumption—and implemented an accessible, fast site.

The Results

Metrics and campaign outcomes will be backfilled from the legacy export.

Results

• Youth engagement & awareness
• Focus: Mobile-first, research-backed messaging
• Approach: Accessible, culturally relevant communication
• Impact: