Ideas for mission-driven teams building better digital systems

Practical guidance from our strategy, UX, and accessibility work with nonprofits, foundations, and public programs.

Latest thinking

Leveraging AI in UX: Enhancing Productivity, Quality, and Skills

AI tools are reshaping UX design, offering productivity and quality enhancements. Discover how to use AI effectively and its limitations in the design process.
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Events and Conversions in Google Analytics and Ads: What Do You Need to Know?

Discover how Google's latest update on Events and Conversions in Google Analytics and Ads reshapes marketing strategies. Learn about enhanced conversions, key events, and their impact on campaign performance.
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The End of Cookies in Chrome

Discover the impact of Google's decision to end third-party cookies on digital marketing. Explore alternative attribution strategies and prepare for the shift to first-party data.
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Is Bounce Rate Dead?

Is bounce rate still a relevant metric in the digital landscape? Dive into its evolution, limitations, and alternative metrics like time on page and scroll depth.
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WordPress vs Webflow

Explore the differences between WordPress and Webflow to determine the ideal platform for your website. From ease of use to design flexibility, scalability, and more, find the right fit for your requirements.
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The Value of Up-To-Date Websites

As technology evolves, websites become outdated, impacting user experience and search engine visibility. An updated website enhances UX, SEO, security, brand credibility, and competitive edge.
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The Power of WordPress for Nonprofits: A Comprehensive Guide

With WordPress, creating impactful sites is easy and cost-effective. From intuitive design to seamless donation integration, WordPress empowers nonprofits to connect with supporters and drive social change.
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Tech Innovations Driving Social Change

Explore the transformative impact of technological innovations on society, from AI and blockchain to renewable energy and telemedicine. Discover how these advancements are reshaping industries and driving meaningful social change.
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Ethical Tests in Marketing: Ensuring Your Campaigns Align with Your Mission

Discover the vital role of branding for nonprofits in today's cluttered digital landscape. Learn how to build trust, connect with supporters, differentiate from competitors, attract corporate partnerships, and drive donations through effective branding strategies.
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Harnessing the Power of Data-Driven UX for Higher Conversions

Harnessing the Power of Data-Driven UX for Higher Conversions
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The Importance of Branding for Nonprofits: Making Your Cause Stand Out

In today's crowded nonprofit landscape, effective branding is essential for standing out and attracting support. Learn why branding matters, how to build trust and credibility, connect with supporters, differentiate from competitors, attract corporate partnerships, and drive donations.
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The Role of Social Media in Enhancing Brand Awareness

Unlock the potent strategies of social media to boost brand awareness and engagement, utilizing compelling content, authentic interaction, and targeted visibility tools to navigate the digital marketing landscape effectively. Explore the cost-effective, wide-reaching benefits that elevate brands in a connected global audience.
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Key Design Principles for Modern Websites: A Deep Dive into Aesthetics and Functionality

Modern websites prioritize minimalism and AI-driven experiences for user-friendly navigation. Key design principles include user-centeredness, mobile-responsiveness, minimalism, visual hierarchy, high-quality content, loading speed, and scalability.
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Crafting the Best Nonprofit Web Design: From Vision to Implementation

Maximize your nonprofit's impact with a strategically designed website. Our guide navigates through essential steps, from establishing brand identity to implementing engaging design, ensuring your site effectively narrates your story and elevates your mission to the forefront of audience engagement.
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How Purpose-Driven Marketing Campaigns Can Amplify Your Brand Message

Purpose-driven marketing aligns brand values with societal needs, building trust and loyalty. Successful campaigns prioritize authenticity and transparency, engaging audiences emotionally.
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Empowering Aspiring UX Designers: Talia’s Internship Journey with Key Medium

Talia's journey from intern to associate at Key Medium showcases her rapid growth in UX design, bolstered by certifications and a diverse skill set, making her an invaluable asset to the team.
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Unlocking Human Potential: How AI Boosts Productivity and Streamlines Workflow

Explore a world where artificial intelligence isn't a threat but a benefit, streamlining work processes, and amplifying human creativity in unexpected ways. Dive into the many facets of how AI can elevate efficiency, unearth critical data, and refine customer interactions, all while maintaining a human-centric approach.
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Emerging Web Design Trends for Hyper Personalized User Experiences, Powered by AI, Creativity, and Data

Explore emerging web design trends, combining AI and data-driven approaches to craft deeply personalized and ethical user experiences. Navigating through technological advancements, the focus sharpens on balancing innovative designs with safeguarding user data, ensuring not only visual appeal but also engaging, ethical, and uniquely tailored online interactions.
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The Power of Storytelling in Purpose-Driven Marketing

Explore the symbiotic relationship between purpose-driven marketing and authentic storytelling. This approach, transcending traditional advertising, forms a genuine emotional bridge between consumers and brands, highlighting a commitment to positive change.
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The Role of Minimalism in Modern Web Design

Navigating the evolution from minimalism in art to its pivotal role in web design, this exploration underscores the strategic advantages of minimalist principles. Uncover the subtle potency of simplifying digital interfaces to emphasize content, enrich user experience, and solidify brand messaging while ensuring responsive and user-friendly design.
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My First Week as a UX Design Intern: Embracing Key Medium's Core Values

In her first week at Key Medium, junior UX designer Talia Coeshott delved into a culture of excellence and innovation. Guided by the vision of CEO Ali Jaffar, she embraced the company's ethos of sustainability and continuous growth.
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Intern Spotlight: Meet Talia Coeshott, Our New UX Design Intern

This Q&A provides insights into Talia Coeshott, Key Medium's UX design intern, including her educational background, career transition into UX design, and dream job aspirations. Her objectives for the internship involve improving design, collaboration, communication skills, and staying updated with technology.
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Key Principles: Privacy and Accessibility by Design

At Key Medium, we hold our clients' privacy and accessibility as top priorities across our services, including web design, development, and digital marketing. This approach involves integrating privacy and accessibility considerations into every stage of our projects, ensuring that we meet the needs of all users while respecting their privacy rights.
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Creating a Website to Remember: A Guide for Nonprofits

Looking to create a website that truly reflects your nonprofit organization's mission and values? Check out Key Medium's ultimate guide to nonprofit website design. Learn how to create user-friendly content, structure your site for maximum impact, and optimize for search engines. Get inspired by real-life success stories and discover how to find the perfect design team to meet your unique needs. Whether you're just starting out or looking to give your current website a major overhaul, our guide will help you create a website that makes a lasting impression. Don't miss out on this essential resource for building the best nonprofit website!
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